Finding yourself without the technology you’re accustomed to at home when traveling is both a shock to the system and an outright hassle. Why you may ask, are hotels behind on technology? Well, the answer isn’t simple demographics.
The hospitality industry prides itself (and pulls in 98 billion dollars annually in the US alone) on convenience, amenities, and beautiful, spa-like properties. That said, hotels are lagging horribly when it actually comes to today’s technology.
Properties are more focused on guest service interactions versus investing pre-allocated staffing dollars to room upgrades and much-needed equipment installation.
Sure, when traveling internationally or to rural-domestic locations, we have a greater tolerance for these missing technologies, we just can’t seem to grasp why large city-based hotels are also falling behind in the realm of everyday modern equipment and services.
As travelers, we’re prepared to run into the new technology such as airport facial recognition and cheesy robotic guidance when in need of assistance, so it doesn’t immediately occur to us that our routine digital expectations won’t be met when doling out $100 or more per night for a hotel stay.
4 Reasons Why Hotels are Behind on Technology:
- Hospitality Requires a Welcoming Human Reception
- Slow Return on Investment for Continuing Renovations at Bargain Properties
- Capitalizing on the “Unplug-Getaway” Marketing Strategy
- Focusing on the Experience of Service versus Gadgets
The number one reason hotels are behind on technology comes down to cost, maintenance, and reduction, and it’s that simple. While big-box stores are slowly trading in human associates for self-check-out kiosks, and order-ahead friendly applications, the hotel industry is struggling obliviously on just how to follow suit and keep making a profit.
When it comes to operational cost reduction, hotels like to streamline guests needs and offer fewer automated processes, which allows corporations to maximize efficiency and spend less and less year after year to maintain their properties.
While most people aren’t demanding virtual balcony scenery and are just happy to have decent in-room coffee service, luxury and moderate chain-name hotels are going to have to step up to the plate in order to remain competitive with modern travel hosts like Airbnb and various private vacation rentals.