When property owners want to show off their listing to a large group of prospects, they’ll hosts events that are commonly known as open houses. An open house is just that: a scheduled event that allows brokers and buyers to inspect the property, with a majority of the focus usually placed on the interior of the property for sale.
While this allows as many people to view an available property as possible, this also leads to an inherent issue: There’s going to be lots of people viewing the property, and usually, they’ll ask the same questions about features of the property.
When a property owner is faced with bombardment, they have two choices:
- They can patiently answer the same questions over and over again, during the long course of the event.
- They can create efficiency by using tools such as display cards to answer the most commonly asked questions about the property’s features.
The best type of display card to use is an index card. Here are some tips about the best type of index cards to use, where to purchase them, and why they allow property owners and hosts of open house showings to save time and resources, while also providing value to visiting prospects.
Buy unruled index cards
While it’s true that the open house host could easily buy a typical pack of index cards for as low as a dollar, these aren’t the type of index cards that will be in the best interest to use. This is because the quality of the card stock is usually too flimsy to be handled by a vast quantity of visitors. What’s more, ruled index cards interfere with the look and the penmanship of the content on the card.
The host should purchase unruled cards. They allow for more content flair. When prospects visit during an open house, every detail will be examined. In order to justify the property’s asking price, it’s important to avoid anything that brands the property as cheap.
Buy colored, card-weight index cards
Finally, in the spirit of adding flair and personality, it’s best to purchase index cards created from colored, card-weight stock. The card-weight stock will ensure that the displays hold up to handling and scrutiny. But the host should ensure that the colors are easy on the eyes, yet allow the content on the cards to be easily read.