Every day we hear news and reports about the coronavirus pandemic’s effects on the travel and hospitality industry. The hotel industry has been dramatically affected by other epidemics in the past, such as the SARS Virus in 2003, and it always bounces back. Every pandemic is temporary, and it will come to pass. Below are specific measures that hotel owners and leaders should take to reduce the coronavirus pandemic’s long-term effects:
Focus on customer experience.
The virus has affected all aspects of the hospitality business. Measures to prevent more infections through human touch and food serving have seen many hotels closed. However, after the pandemic, the hotel industry should adequately prepare for increased tourism due to most governments’ current stay-at-home orders. Customer needs are predicted to change in uncertain ways. Therefore, hotels need to evaluate their services and adapt to the changes in customer experiences.
Focus on consumer perceptions.
The pandemic started as a result of improper raw foodstuff choices. This is predicted to have a significant impact on customer concepts and diets. Everyone will now start paying close attention to the safety and quality of their food choices. Hotels should make adjustments in response to this shift in consumer-thinking and develop more hygienic ways of handling foodstuffs.
Hotels should concentrate on assets management.
The pandemic has caused numerous hotels to run out of business due to cash flow issues. Most owners and shareholders are now looking to sell for such hotels while the rest are trying to renovate and rebrand to enhance their competitiveness and repositioning. Hotels should look for more sustainable and development business models after the pandemic. This will require understanding customer needs and looking for ways to grasp their target market’s needs accurately.
Focus on the changes in consumption patterns.
Most people are scared of getting infected with the virus and thus are shopping online and relying on different delivery services to avoid human contact. Many employees and business leaders are also conducting their businesses and working from home through online platforms. To survive this shift in patterns, hotels must use different online platforms to improve their interaction with their target market. Many hotels have tried to adapt by expanding into online food delivery and catering services. After the pandemic, they can still offer these services as a new way of creating revenue while adapting to the changing consumer patterns.